ladies’ Personalized quilted jacket
A large portion of The Bradford Exchange’s catalog is made up of personalized and monogrammed products. I was tasked with introducing a new product to expand our line of personalized ladies’ apparel products. Below is documentation of how a new best-selling apparel product was born.
Inspiration
While conducting current market research for our target demographic, I determined that a lightweight quilted jacket would suit The Bradford Exchange’s line of personalized apparel for women.
concept mock-ups
Before determining the final design, I presented several preliminary concepts to my team for review and approval. Below is the journey from the first to the final draft.
Previous Drafts
Final Approved Design
Specs & Quoting
Once my concept was approved internally, I created a general spec pack to quote the project with various international vendors. Below is a slideshow containing the specs sent to initiate project quoting.
ProoFing Artwork
Once the project’s cost of goods was finalized, I created a proofing artwork file featuring the signature repeating pattern used on all of The Bradford Exchange’s “Just My Style” line of personalized products.
SIZE CHART
When developing a new apparel template, our team created a size chart to ensure the perfect fit for sizes small to 3XL. After several samples and modifications to the original measurements, we could finally approve the final size chart.
Final Product
Our hard work paid off! This new addition to the ladies’ personalized apparel line became an instant success—over 200 units were sold within the first week of rollout! Further, this jacket became the third best-selling item in The Bradford Exchange’s personalized apparel line in 2023.